Tearing up the system! Inspired by the DIY legacy of the punk movement, we manually tore up the exhibition posters and stuck them back together.
Ekta created the visual identity for "Punk Graphics. Too Fast to Live, Too Young To Die” at the ADAM, the Brussels museum dedicated to design from the 20th and 21st centuries. The exhibition explores the unique visual langage of the punk movements, through hundreds of visuals such as flyers, posters, albums, promotional items and magazines.
With this hands-on approach with an irreverent wink the studio designed a graphic system that covered a wide range of marketing and promotional tools. It also shaped the scenography of the exhibition. To make room for the incredible amount of visuals on display and give clear guidance to the visitors, the graphics of the scenography remained sober.